Accelerating Direct-to-Consumer (DTC) Strategy for a Packaged Foods Giant
CASE STUDY 2
November 30, 2025
Challenge
The company wanted to pivot from traditional retail to a DTC model but lacked the digital infrastructure and consumer engagement tools.
IQS Solution
- IQS implemented a headless commerce platform integrated with loyalty engines and personalized recommendation systems.
- Used consumer behavior modeling to anticipate purchase triggers and optimize digital shelf placement.
- Enabled cross-functional collaboration between marketing, supply chain, and IT using a unified data layer.
Impact
- 7% increase in online sales
- 17% boost in repeat orders
- 90% customer participation in loyalty programs
These examples reflect IQS’s ability to combine deep domain expertise with digital-first delivery, turning insight into impact.